HEY, MR DJ
Show for Holland America Line Winter/Spring 2024.
Contracted by Poleshuck Design. Solo tasked on designing, and animating the number from start to finish.
The show was meant to feature DJs throughout the decades. The iconic DJ of each era of music would introduce their decade accompanied by their own uniquely designed radio with accompanying elements.
showreel made by Daniel Creel.
Project Credits:
Creative Director: Jesse Poleshuck
Production Company: Poleshuck Design
Lighting: Jason Lyons
Client: Holland America Line
Choreography + Dancers: RWS
Design + Animation: Daniel Creel
60’s Radio
This period was defined by plush leather, brass, happy go-lucky vibes, beach vacations, and class. Capturing the vintage aesthetics of the 1960s for this helped to define the language for the entire show since it was the inaugural radio.
The number(s) for this section of the show were:
”Dream A Little Dream of Me” & “California Dreamin’” - The Mamas & The Papas
”Here Comes the Sun” - The Beatles
”Surfin’ U.S.A.” & “Fun, Fun, Fun” Medley - The Beach Boys
”(I Can’t Get No) Satisfaction” - The Rolling Stones
Sixties DJ - Dick Clark concept
60s Radio - final design
60s Radio - in situ
70’s Radio
This period was defined by wood accents, groovy colors, bell bottoms and .
The number(s) for this section of the show were:
”Your Song” - Elton John
”Your Mama Don’t Dance” - Loggins & Messina
”You’re No Good” - Linda Ronstadt
”Go Your Own Way” - Fleetwood Mac
Seventies DJ - Casey Kasem concept
70s Radio - final design
70s Radio - in situ
80’s Radio
Punk comes into the limelight in this time period. Grunge, texture, maximal design and loud imagery.
The number(s) for this section of the show were:
”Thunderstruck” Interlude - AC/DC
”Rock And Roll All Nite” - KISS
”Nothin’ But A Good Time” - Poison
”It Must Have Been Love” - Roxette
”Where The Streets Have No Name” - U2
Eighties DJ V1 - Dr. Johnny Fever concept
Eighties DJ V2 - Rick Dees concept
80s Radio - final design
80s Radio - in situ
90’s Radio
Smoothness and the OG internet comes to life.
The number(s) for this section of the show were:
”Hold On” - Wilson Phillips
Nineties DJ - Shadow Stevens concept
90s Radio - final design
90s Radio - in situ
00’s Radio
Pop. Neon. The generation of zoomers. The most difficult radio to design as the radio has completely changed in concept at this point.
The number(s) for this section of the show were:
”What Makes You Beautiful” - One Direction
”Life Is A Rock (But the Radio Rolled Me)” Medley - RWS Cover
Aughts DJ V1 - Ryan Seacrest concept
Aughts DJ V2 - Ryan Seacrest concept
00s Radio - V4 design
00s Radio - V6 design
00s Radio - V13 final design
00s Radio - V13 in situ
