HEY, MR DJ
Show for Holland America Line Winter/Spring 2024.
Contracted by Poleshuck Design. Solo tasked on designing, and animating the number from start to finish.
The show was meant to feature DJs throughout the decades. The iconic DJ of each era of music would introduce their decade accompanied by their own uniquely designed radio with accompanying elements.
showreel made by Daniel Creel.
Project Credits:
Creative Director: Jesse Poleshuck
Production Company: Poleshuck Design
Lighting: Jason Lyons
Client: Holland America Line
Choreography + Dancers: RWS
Design + Animation: Daniel Creel
60’s Radio
Sunny. Polished. Effortlessly cool.
Plush leather, brass details, and carefree charm set the tone for the 1960s. This inaugural radio captures the spirit of beach holidays and mid-century elegance—laying the visual foundation for the entire show with its vintage flair and timeless class.
The number(s) for this section of the show were:
”Dream A Little Dream of Me” & “California Dreamin’” - The Mamas & The Papas
”Here Comes the Sun” - The Beatles
”Surfin’ U.S.A.” & “Fun, Fun, Fun” Medley - The Beach Boys
”(I Can’t Get No) Satisfaction” - The Rolling Stones
Sixties DJ - Dick Clark concept
60s Radio - final design
60s Radio - in situ
70’s Radio
Warm. Wavy. Laid-back.
The '70s dialed into wood paneling, saturated earth tones, and groovy curves. This radio channels the era’s mellow spirit—where bell bottoms swayed, forms flowed organically, and design felt like a soft-focus dream straight out of a lava lamp.
The number(s) for this section of the show were:
”Your Song” - Elton John
”Your Mama Don’t Dance” - Loggins & Messina
”You’re No Good” - Linda Ronstadt
”Go Your Own Way” - Fleetwood Mac
Seventies DJ - Casey Kasem concept
70s Radio - final design
70s Radio - in situ
80’s Radio
Grit. Flash. Rebellion.
The '80s were loud—and this radio is no exception. Inspired by the rise of punk and the era's unapologetic maximal-ism, this design leans into gritty textures, chaotic layering, and brash visual noise. It’s a tribute to a time when design wasn’t subtle—and didn’t want to be.
The number(s) for this section of the show were:
”Thunderstruck” Interlude - AC/DC
”Rock And Roll All Nite” - KISS
”Nothin’ But A Good Time” - Poison
”It Must Have Been Love” - Roxette
”Where The Streets Have No Name” - U2
Eighties DJ V1 - Dr. Johnny Fever concept
Eighties DJ V2 - Rick Dees concept
80s Radio - final design
80s Radio - in situ
90’s Radio
Sleek. Digital. Dial-up dreams.
The 90s ushered in an era of smooth interfaces, chrome finishes, and the birth of the internet as we know it. This radio channels early tech optimism—where pixelated screens, CD drives, and translucent plastics defined the future.
The number(s) for this section of the show were:
”Hold On” - Wilson Phillips
Nineties DJ - Shadow Stevens concept
90s Radio - final design
90s Radio - in situ
00’s Radio
Pop. Neon. Gen Z.
Designing this radio was a unique challenge—not just in form, but in identity. At a time when "the radio" is no longer a fixed object but an evolving concept, the brief asked us to define something that’s constantly redefining itself. This piece is a response to that ambiguity: bold, bright, and un-apologetically of-the-moment.
The number(s) for this section of the show were:
”What Makes You Beautiful” - One Direction
”Life Is A Rock (But the Radio Rolled Me)” Medley - RWS Cover
Aughts DJ V1 - Ryan Seacrest concept
Aughts DJ V2 - Ryan Seacrest concept
00s Radio - V4 design
00s Radio - V6 design
00s Radio - V13 final design
00s Radio - V13 in situ
